Whether you love it or hate it, Glassdoor is the standard for online company reviews and salary information. This makes having a detailed Glassdoor profile imperative to your hiring.
Why Are Reviews Important?
An article in Fast Company states that “a single comment about a particular issue may just represent a single person with an axe to grind, or it may represent someone with a legitimate but aberrant complaint.”
Because Glassdoor carries a substantial amount of weight, your company reviews can either benefit or hinder your hiring. Here are ways to impress possible candidates even if you have a bad review in the mix.
Improving Your Glassdoor Profile
First Step: Claim your profile and fill in all of your amazing information. An unclaimed Glassdoor profile communicates that you are not serious about your brand in the recruiting space.
Second Step: Gather an appropriate amount of reviews for your company. If you are a company of 1000 people with only 5 reviews on Glassdoor, then that will raise a red flag to candidates. How do you fix this?
You might be inclined to send a company wide email asking for people who are willing to add a review, but you don’t want 30 company reviews to come in during one week. It will look suspicious to candidates.
A better approach is to ask one functional group per month to do reviews. You also do not want to break trust with your employees, so the request to complete a review needs to be done as a totally open request with no financial incentive or spiffs.
Third Step: If you have a volume of reviews with some expressing concerns or negative activities in the company, then put together a plan to correct that issue. Over time, you can ask for company reviews that balance the issue.
Even if you don’t get reviews that off-set the negative information, you are able to explain to the candidate the actions the company took in your Glassdoor profile. More info can be found in this Forbes article.
Bonus Step: Some candidates may make a note of bad company reviews, and save them for the interview. I always ask candidates what information they looked at before submitting their application, which allows me to know if there are some “gotchas” I need to explain later in the interview without defensively jumping into an explanation.
With a little time and attention your company’s Glassdoor profile can go from zero to hero. Do you have a great Glassdoor story? Share in the comments below or get in touch.